David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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How to break the bank
One of Europe’s crisis-beating banks is set to rebrand its recent acquisitions in the UK – and its corporate website could do a lot more to help, David Bowen says.
When gurus go bad
Web thinkers are trend jumping one-track back-slappers whose influence over senior executives can seriously disrupt online management, David Bowen says.
When speed picks up
A quickening spread in the availability of ultra-fast internet connections could change websites as we know them, David Bowen says.
How green is the grass?
According to the people who run big web estates, the past year has had a mixed effect on the resources available to them, reports David Bowen.
How personal should you get?
Interest is stirring again in offering elements tailored to different users, but the wide spectrum of options needs careful assessment, says David Bowen.
Where to make your pitch
The idea that corporate communications might abandon its own nest and lay its messages down in others’ is no longer as cuckoo as it sounds, says David Bowen.
What Iran tells us about Twitter
The role of social networking service Twitter in the post-election protests in Iran sends important messages to corporate communicators around the world, says David Bowen.
What the conference gathered
Excellent speakers and really good conversation were the order of both days at our Web Effectiveness Conference in Barcelona, says David Bowen.
What Warren Buffett could profit from
Berkshire Hathaway, legendary billionaire businessman Warren Buffett’s giant holding company, has an appropriately unrefined website that none the less could show a big return on modest investment, says David Bowen.
Why the developing world isn’t
Corporate websites in the emerging economies are lagging further than ever behind those in the west as efficient business tools, says David Bowen.