David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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Who’s dedicated to mobile?
Technology may finally have delivered a practical portable device for viewing the web, but only a handful of corporate sites have so far been developed for it, says David Bowen.
When heads of state go head to head
Buckingham Palace and The White House have relaunched their websites recently, but who has got greater command of the medium, Queen or President? David Bowen adjudicates.
When to give yourself a tweet
Hardly a day passes without a Twitter-related story in the news, but how much should web managers read into the buzz about ‘microblogging’? asks David Bowen
What’s your website worth?
It’s a question on many a finance director’s lips right now – and there are ways of answering it in a language they will understand, says David Bowen.
How to protect your budget
Governments may be riding to the rescue of the banks, but what arguments will persuade company leaders to keep up support for their websites? Here are seven to make the case, says David Bowen.
How web TV has upped its PB
The recent Olympiad in China was a chance to see not just record-breaking athletes but also how internet viewing has improved its PB (personal best) since the turn of the millennium, says David Bowen.
How to get a good night’s sleep
If the inability of those around you to get the web is keeping you awake into the small hours, make it too valuable to ignore, says David Bowen.
How yesterday plays today
It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003?
When comms people gather
The first Web Effectiveness Conference for online communicators scored highly with delegates and contributors. A round up of highlights, by David Bowen.
Where priorities divide
Few corporate websites strike a happy balance between structure and content. Regional biases play a big part in which side of the scale they come down on, says David Bowen.