David Bowen commentaries

In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.

You can access articles directly by selecting a link below.

  • How to get ahead of the trends Online managers at the inaugural Web Effectiveness Conference US debated three key issues dominating the development of their sites, Scott Payton reports
  • What happened to team work? The Olympic games’ top sponsors have taken a multi-disciplined approach to their online tie-ins but win few medals for coordination across channels, David Bowen says.
  • Where responsive design fits Can one site fit all sizes of access device, from smartphone to widescreen TV, in one version and perform well on them all? Scott Payton and Rob Curran square off.
  • Where frontiers are waiting to be crossed Channel proliferation can open up new worlds of ideas for enterprises to explore if they are bold enough to go where non-corporates have gone before, David Bowen says.
  • Where mobile is going The development of the mobile web matches that of the early corporate website for excitement, rapid evolution – and the need for a strategic approach, David Bowen says.
  • How the Index remains an unmatchable benchmark Mobile websites and apps were added to the factors assessed in producing the latest edition of the corporate online world’s most respected ranking, David Bowen says.
  • What you want to know about Given the chance to shape a conference to their own priorities, which topics would top the agenda of corporate online communications managers? We asked, and they told us.
  • Why social media requires more online gardeners If companies are to cope with all the new varieties of communication springing up around their websites, they need to hire more hands to tend their plot, David Bowen says.
  • How to respond to the new diversity On top of the challenge of serving different audiences, corporate websites must now learn how to do so effectively across a range of devices, says Scott Payton.
  • What will be... and what may be From convergence to a social media bubble, a foretaste for web managers of the year to come, from David Bowen.

BC Tip: Captivating an audience

A world of compelling new content to explore. more...

BC Tip: Something for all tastes

Content presentation is aligned with customer profiles to appeal across a range of visitor audiences. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...