David Bowen commentaries

In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.

You can access articles directly by selecting a link below.

  • What to pluck from the Potash site The takeover vultures have been circling the world’s largest fertiliser company but corporate web managers should be eyeing the rich pickings on its website, David Bowen says.
  • What’s to fear about a new address Moving house is reputedly one life’s major traumatic experiences. In the corporate world, add another: acquiring a generic Top Level Domain, David Bowen says.
  • Who drives the web Neither technology nor social media are the most important issue determining the shape of the web, according to David Bowen in his keynote speech to the Web Effectiveness Conference.
  • What was in the air in Paris First reflections from the Web Effectiveness Conference identify the issues exercising online corporate communicators as they learn to live in exciting times, Elizabeth Olsen reports.
  • Where the BRICs fall down Companies from the emerging-market powerhouses of Brazil, Russia, India and China have still to get to grips with building better web estates, David Bowen says.
  • What makes the Index credible Publication of the latest FT Bowen Craggs Index inevitably prompts requests for an explanation of its provenance and worth, David Bowen says.
  • How the decade really went As the calendar runs down to 2010, most reflections on the decade just passing show an attention span deficit that clouds their perspective, David Bowen says.
  • When gurus go bad Web thinkers are trend jumping one-track back-slappers whose influence over senior executives can seriously disrupt online management, David Bowen says.
  • How green is the grass? According to the people who run big web estates, the past year has had a mixed effect on the resources available to them, reports David Bowen.
  • What art works A visit to New York’s Museum of Modern Art online produces interesting insights into the corporate website movement, David Bowen discovers.

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