David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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What the conference gathered
Excellent speakers and really good conversation were the order of both days at our Web Effectiveness Conference in Barcelona, says David Bowen.
What Warren Buffett could profit from
Berkshire Hathaway, legendary billionaire businessman Warren Buffett’s giant holding company, has an appropriately unrefined website that none the less could show a big return on modest investment, says David Bowen.
Why the developing world isn’t
Corporate websites in the emerging economies are lagging further than ever behind those in the west as efficient business tools, says David Bowen.
Who’s dedicated to mobile?
Technology may finally have delivered a practical portable device for viewing the web, but only a handful of corporate sites have so far been developed for it, says David Bowen.
What’s to see in YouTube
The effects of exposure on the web’s most popular video-sharing site can be good, bad or ugly, but among the postings are six messages users should pick up on, says David Bowen.
What’s your website worth?
It’s a question on many a finance director’s lips right now – and there are ways of answering it in a language they will understand, says David Bowen.
How to protect your budget
Governments may be riding to the rescue of the banks, but what arguments will persuade company leaders to keep up support for their websites? Here are seven to make the case, says David Bowen.
Where crisis management has got better
As the international financial system totters to the brink there is some silver lining in the way the public is being kept informed online, says David Bowen.
Why Coke’s corporate blog is for real
Renowned for its closely guarded trademark drink recipe, The Coca-Cola Company is now testing out a formula for company blogs. A Q&A with the instigator of Coca-Cola Conversations.
How to get a good night’s sleep
If the inability of those around you to get the web is keeping you awake into the small hours, make it too valuable to ignore, says David Bowen.