David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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How supermarkets display their greenness
Supermarket chains feel under pressure to reassure customers that they go about their business
Where investment delivers mixed performance
The current state of investor relations content online suggests a lack of consensus on how best to use the web – and who for.
Why it’s time to question the web
As more and more information is posted online by more and more people,
What Big Pharma is doing to inoculate its reputation
Bird flu has turned up the public spotlight on pharmaceutical companies. How they are responding on the web indicates that Big Pharma has discovered ways to exploit the medium’s potential for getting across a complex viewpoint.
What the European Constitution debate says about the web as a public forum
With opinion polls indicating a French ‘non’ to ratification of the European Constitution the battle between pros and antis is hotting up across the continent. Nowhere more so than on the web, where it is revealing the strengths and weaknesses of the
Why directories make finding the best information easier
Perversely, the more developed the commercial web becomes, the more difficult it is for site owners to ensure that their visitors will find what they want them to find there. Improved data classification provides one realisable solution.
What Remembrance sites tell about the reality of the web
The growth of publicly-accessible and highly structured databases is one of the largely unreported stories of the web. Last week’s Remembrance/Veterans’ Day ceremonies were a reminder that vast, specialist repositories are quietly being built and laun
Why the potential of online reports may finally be within reach
In the mid-1990s corporate investor relations teams saw the chance to save costs and improve quality by putting the annual report on the company web site. Almost a decade later the formatting technology now exists to deliver the benefits.
Why stock exchanges have more to gain from borrowing
Taken as a group, the world’s stock exchanges could mount a pretty impressive website. But the parts will remain considerably less formidable than the whole until they start taking lessons from one another.
Why it may be the end for investor relations as we know it
Investor relations websites are becoming evermore sophisticated – and evermore convergent. But for all its growing dominance, is the current model the fittest to survive in a changing investor landscape? Or will other forms evolve to serve shareholder n