David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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When the law is an ask
Law firms are putting the web on trial with mixed but potentially precedent-setting outcomes for anyone in search of legal advice, says David Bowen.
What’s your website worth?
It’s a question on many a finance director’s lips right now – and there are ways of answering it in a language they will understand, says David Bowen.
How to protect your budget
Governments may be riding to the rescue of the banks, but what arguments will persuade company leaders to keep up support for their websites? Here are seven to make the case, says David Bowen.
Why Coke’s corporate blog is for real
Renowned for its closely guarded trademark drink recipe, The Coca-Cola Company is now testing out a formula for company blogs. A Q&A with the instigator of Coca-Cola Conversations.
How to get a good night’s sleep
If the inability of those around you to get the web is keeping you awake into the small hours, make it too valuable to ignore, says David Bowen.
How yesterday plays today
It began with a piece of best practice from the grocery trade and has racked up 500 more since. But while BC Tips has had a long shelf-life, how far has the internet moved on since 2003?
Where priorities divide
Few corporate websites strike a happy balance between structure and content. Regional biases play a big part in which side of the scale they come down on, says David Bowen.
How your dictionary defines your company
Large enterprises strike up communication with their global audiences in English. But many are careless of the tell-tale signals they are sending out about their place in the international community.
How to get smart about ‘web 2.0’
Technologists’ hype has done much to float the buzz concept that is web 2.0. But beneath the pseudo-software wrapping, what does it mean for anyone running a website?
Why Siemens gets top marks for its home work
It doesn’t push the envelope of web 2.0 or the boundaries of design. But there are five solid reasons why Siemens’ re-invention of its home page could be a trailblazer for corporate sites, says David Bowen.