David Bowen commentaries

In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.

You can access articles directly by selecting a link below.

  • How LinkedIn are you? Companies are active users of LinkedIn but its workaday profile as a careers network may be blinding them to its full potential as a corporate communications tool, Rob Curran says.
  • Where mobile is going The development of the mobile web matches that of the early corporate website for excitement, rapid evolution – and the need for a strategic approach, David Bowen says.
  • How the Index remains an unmatchable benchmark Mobile websites and apps were added to the factors assessed in producing the latest edition of the corporate online world’s most respected ranking, David Bowen says.
  • What you want to know about Given the chance to shape a conference to their own priorities, which topics would top the agenda of corporate online communications managers? We asked, and they told us.
  • Why social media requires more online gardeners If companies are to cope with all the new varieties of communication springing up around their websites, they need to hire more hands to tend their plot, David Bowen says.
  • How to respond to the new diversity On top of the challenge of serving different audiences, corporate websites must now learn how to do so effectively across a range of devices, says Scott Payton.
  • What will be... and what may be From convergence to a social media bubble, a foretaste for web managers of the year to come, from David Bowen.
  • Why the web’s mourners are dead wrong The latest obituarist for the website blames its demise on a nest of apps, but far from facing a poisoned fate its importance will increase, David Bowen says.
  • What to make of Google+ The arrival of Google+ Pages has caused a scramble among companies for a strategy to exploit this latest social opportunity. But which one, asks Robert Curran.
  • What makes the best web managers To run a corporate web presence successfully requires a blue-chip skills portfolio that combines often contradictory attributes, David Bowen says.

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