David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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How the war is being continued by other means
In parallel with the military activity on the ground, the latest conflict in the Middle East is being continued online through propaganda campaigns that show a constantly evolving command of the medium.
Why television is worth watching
Developments bringing the computer screen close to the tv set as a viewing medium have will have an impact on web use that companies need to keep an eye on.
How engineering companies are failing their industry
Engineers are in short supply according to the companies who need to employ them. But what are they doing on their websites to excite career interest among young people.
What we can learn from the business of royalty
A small to medium-sized family-run business based in central London and led by the same person for more than 50 years is a treasure house of online best practice for businesses of all kinds.
Why blogs may be as sweet by any other name
‘Blog’ and ‘podcast’ are recent entries in the dictionary of business.
How countries manage their brand messages
As the tourist market continues to expand nations are becoming more refined in promoting their ‘product’ online. Their efforts fall into three categories of marketing effectiveness.
How to make a pitch for foreign investment
Two events in January – a French campaign to get foreign businesses to invest in their country
Where investment delivers mixed performance
The current state of investor relations content online suggests a lack of consensus on how best to use the web – and who for.
Why the e-commerce numbers seldom add up to customer satisfaction
Online retailers are set to enjoy another big increase in business this holiday season, but while the amount people spend online continues to surge the irritations for buyers show no sign of decreasing.
How French companies manifest their nationality
Slow to embrace it but capable of taking it to new heights, the French business presence on the worldwide web ranges from the conservatively staid to the radically brilliant. How typically Gallic is that?