David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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Why, it’s déjà vu all over again
Managing social media gives corporate web executives familiar challenges, the advent of the iPad lends them hope of coping more easily, David Bowen says.
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Secrets from the top of the FT Index
What makes the sites at the top of the FT Index so good? Here is a run-through of the top 12 to show where they do particularly well, and also their weaker areas.
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Where bad things happen to good
Top performing sites are increasingly revealing a Mr Hyde side to themselves that detracts from their better aspect, David Bowen says.
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What sparkles in the new Index
The annual FT Bowen Craggs Index is by its nature best studied in detail. Among the many specifics in the latest edition, some shone brightly, David Bowen says.
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Why the web needs thought leaders
The internet may be as important as its evangelists suggest, or not, but companies will only realise its potential when senior management thinks about it, David Bowen says.
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Where simple is the rule
Rather than chase the next buzz-word concept, the key to successful online communication is plain old governance, David Bowen says.
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What’s wrong with the way we word
Charting the use of the all-encompassing terms of the online era points to the way semantics can mask the full potential of its constituent concepts, David Bowen says.
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How to cause a silly effect
Some things companies do on their websites fly in the face of reason, as evidenced in 10 of the most mystifying ‘why oh why’ moments noted by David Bowen.
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Where to get the measure of value
The search for numbers that can express the worth of a website is prone to distort rather than support efforts to improve it, David Bowen says.
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What’s to fear about a new address
Moving house is reputedly one life’s major traumatic experiences. In the corporate world, add another: acquiring a generic Top Level Domain, David Bowen says.