David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
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How personal should you get?
Interest is stirring again in offering elements tailored to different users, but the wide spectrum of options needs careful assessment, says David Bowen.
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Where to make your pitch
The idea that corporate communications might abandon its own nest and lay its messages down in others’ is no longer as cuckoo as it sounds, says David Bowen.
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What happened to sound?
Of all the elements available to broaden the appeal of a website, sound is struggling the most to bend the ear of corporate developers, say Michael Spencer and Andrew Peggie.
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What the conference gathered
Excellent speakers and really good conversation were the order of both days at our Web Effectiveness Conference in Barcelona, says David Bowen.
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What Warren Buffett could profit from
Berkshire Hathaway, legendary billionaire businessman Warren Buffett’s giant holding company, has an appropriately unrefined website that none the less could show a big return on modest investment, says David Bowen.
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Why the developing world isn’t
Corporate websites in the emerging economies are lagging further than ever behind those in the west as efficient business tools, says David Bowen.
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Who’s dedicated to mobile?
Technology may finally have delivered a practical portable device for viewing the web, but only a handful of corporate sites have so far been developed for it, says David Bowen.
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What’s to see in YouTube
The effects of exposure on the web’s most popular video-sharing site can be good, bad or ugly, but among the postings are six messages users should pick up on, says David Bowen.
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How one man rose above the Summit
Protesters and establishment at the G20 Summit have struggled with their use of social media to emulate the impact of one maverick politician in getting a message across, notes David Bowen.
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What’s to like about a star performer
Just as the US space programme is credited with innovative technologies and materials, so the agency responsible for it is a showcase for website developments, says David Bowen.