David Bowen commentaries
In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.
You can access articles directly by selecting a link below.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
How personal should you get?
Interest is stirring again in offering elements tailored to different users, but the wide spectrum of options needs careful assessment, says David Bowen.
Where to make your pitch
The idea that corporate communications might abandon its own nest and lay its messages down in others’ is no longer as cuckoo as it sounds, says David Bowen.
What happened to sound?
Of all the elements available to broaden the appeal of a website, sound is struggling the most to bend the ear of corporate developers, say Michael Spencer and Andrew Peggie.
What the conference gathered
Excellent speakers and really good conversation were the order of both days at our Web Effectiveness Conference in Barcelona, says David Bowen.
What Warren Buffett could profit from
Berkshire Hathaway, legendary billionaire businessman Warren Buffett’s giant holding company, has an appropriately unrefined website that none the less could show a big return on modest investment, says David Bowen.
Why the developing world isn’t
Corporate websites in the emerging economies are lagging further than ever behind those in the west as efficient business tools, says David Bowen.
Who’s dedicated to mobile?
Technology may finally have delivered a practical portable device for viewing the web, but only a handful of corporate sites have so far been developed for it, says David Bowen.
What’s to see in YouTube
The effects of exposure on the web’s most popular video-sharing site can be good, bad or ugly, but among the postings are six messages users should pick up on, says David Bowen.
How one man rose above the Summit
Protesters and establishment at the G20 Summit have struggled with their use of social media to emulate the impact of one maverick politician in getting a message across, notes David Bowen.
What’s to like about a star performer
Just as the US space programme is credited with innovative technologies and materials, so the agency responsible for it is a showcase for website developments, says David Bowen.