David Bowen commentaries

In his regular columns for the Financial Times and ft.com, senior consultant David Bowen has pursued themes ranged from customer relationship management and career marketing to ‘ethical’ retailing and royal family sites. His collected Financial Times and ft.com columns from January 2001 onward are indexed by theme and available for viewing on this site.

You can access articles directly by selecting a link below.

  • Where responsive design fits Can one site fit all sizes of access device, from smartphone to widescreen TV, in one version and perform well on them all? Scott Payton and Rob Curran square off.
  • Where frontiers are waiting to be crossed Channel proliferation can open up new worlds of ideas for enterprises to explore if they are bold enough to go where non-corporates have gone before, David Bowen says.
  • How LinkedIn are you? Companies are active users of LinkedIn but its workaday profile as a careers network may be blinding them to its full potential as a corporate communications tool, Rob Curran says.
  • Where mobile is going The development of the mobile web matches that of the early corporate website for excitement, rapid evolution – and the need for a strategic approach, David Bowen says.
  • When fashion is the default mode Websites that look and function like apps and social media channels are the trend for 2012, but are they the future of online communications, Scott Payton asks.
  • Who to follow in social media For the many companies doing something in social media but without really knowing what they are doing, others are producing plenty to like, Scott Payton says.
  • How the Index remains an unmatchable benchmark Mobile websites and apps were added to the factors assessed in producing the latest edition of the corporate online world’s most respected ranking, David Bowen says.
  • What you want to know about Given the chance to shape a conference to their own priorities, which topics would top the agenda of corporate online communications managers? We asked, and they told us.
  • Why mainstream media still matters more Recent reputation storms have clarified the limitations of social media in stirring public outcry and as response channels for organisations, David Bowen says.
  • Why social media requires more online gardeners If companies are to cope with all the new varieties of communication springing up around their websites, they need to hire more hands to tend their plot, David Bowen says.

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