Website Effectiveness newsletter

All the material in Bowen Craggs’ twice-monthly Website Effectiveness newsletter is researched and written exclusively in-house. Which means the lessons and commentaries are entirely in keeping with the integrity and plain-speaking that are cornerstones of our service.

There are two parts to the Website Effectiveness newsletter:

David Bowen website commentaries

Latest insights on the corporate web from leading website commentator and long-time FT contributor David Bowen.

BC Tips

BC Tips are best practice memos distilled from our constant monitoring of websites. A twice-weekly e-mail service bringing each Tip as it is published is available optionally as part of the newsletter subscription.

Subscription

There is currently no charge for subscriptions to Website Effectiveness. You can sign up now to read the latest issue and choose how you frequently you would prefer mailings from us. You will have a minimum of two weeks to read the latest issue of the Website Effectiveness newsletter or each best practice BC Tips mailing before it is placed in the archive.

  • Issue 264: 14 May, 2013 Commentary How do you meet the website challenge? . Tips Canadian Space Agency, Land Securities, Volkswagen AG, and Centrica .
  • Issue 263: 01 May, 2013 Commentary What buttons to press for attention . Tips Fibria, BP, Shell, and Cemex .
  • Issue 262: 17 April, 2013 Commentary Which six issues you should be talking about . Tips ExxonMobil, Corus Entertainment, Altran, and Dentons .
  • Issue 261: 03 April, 2013 Commentary What’s blossoming in the annual reports garden . Tips Sulzer, PR Newswire, and ICBC .
  • Issue 260: 20 March, 2013 Commentary How to resist the seven-year twitch . Tips Coca-Cola, Rockwool International, PepsiCo, and Daimler .
  • Issue 259: 06 March, 2013 Commentary When to intervene on Wikipedia . Tips Google, AB InBev, BASF, and Goldman Sachs .
  • Issue 258: 20 February, 2013 Commentary What to serve up in a crisis . Tips Bank of America, Thomson Reuters, Tesco, and Novo Nordisk .
  • Issue 257: 06 February, 2013 Commentary What if ExxonMobil decided to dance? . Tips UniCredit, Haier, Manpower Group, and abc News .
  • Issue 256: 23 January, 2013 Commentary How whitehouse.gov is changing with the times . Tips SABMiller, Boeing, HMV, and Standard Chartered .
  • Issue 255: 09 January, 2013 Commentary When the business web goes wrong . Tips Bank of America, Shell, Trafigura, and Business Insider .

BC Tip: Going against the tide

A Twitter-free news strategy has some logic. more...

BC Tip: Enriching the company structure

An organisation chart doubles as an intuitive menu more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...