Issue 183

How to float above the crowd

Companies looking to launch themselves on the world’s stock markets need to get the fundamentals of their website right to win investors over, David Bowen says.

Best practice from TechNewsWorld, ArcelorMittal, Castorama Russie, and Orange

  • TechNewsWorld : Previewing stories
    Sampler panels optimise use of high-content pages.
  • ArcelorMittal : Optimising issues
    A minority of visitors are presented with a distorted site.
  • Castorama Russie : Revitalising homes
    A distinctive impression is created from standard feature.
  • Orange : Energising links
    A mundane feature of navigation is given new vigour.