Issue 186

What makes a good home

Most visitors to a website still arrive at its front door – the home page. Getting them to cross the threshold involves a complex set of considerations, David Bowen says.

Best practice from Lockheed Martin, Johnson & Johnson, Nordstrom, and Procter & Gamble

Lockheed Martin : Chatting about work
Rare use of a time-tested feature of the internet.
Johnson & Johnson : Serving investors subtly
A coded signal keeps a home page on message.
Nordstrom : Shopping obsession
Uncoordinated search leaves company information out of stock.
Procter & Gamble : Apple pie-ing it
Home thoughts look out of place on a global stage.

BC Tip: Going against the tide

A Twitter-free news strategy has some logic. more...

BC Tip: Adopting a familiar format for payments

A familiar, widely used idea is adapted to paying for small-cost items. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...