Most visitors to a website still arrive at its front door – the home page. Getting them to cross the threshold involves a complex set of considerations, David Bowen says.
Best practice from Lockheed Martin, Johnson & Johnson, Nordstrom, and Procter & Gamble
Chatting about work
Rare use of a time-tested feature of the internet.
Johnson & Johnson
Serving investors subtly
A coded signal keeps a home page on message.
Uncoordinated search leaves company information out of stock.
Procter & Gamble
Apple pie-ing it
Home thoughts look out of place on a global stage.