Issue 218

Where it’s app – now and in the future

Nestlé’s pioneering of apps has generated a raft of ‘early mover’ lessons for corporate communicators. But their potential has barely been scratched, David Bowen says.

Best practice from Amgen, Augustiner Brau, Sanofi, and Gazprom

Amgen : Camouflaging sections
Main navigation headings embedded in images are persisted with despite legibility issues.
Augustiner Brau : Brewing trouble
Flash is exercised with little regard for usability.
Sanofi : Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
Gazprom : Broadening a gallery’s appeal
Variety spices up a service for newsdesks.

BC Tip: Captivating an audience

A world of compelling new content to explore. more...

BC Tip: Changing pace

More-frequent reporting runs ahead of expectations. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...