Issue 223

BRICs fail to build on the web

Developing world corporate websites cannot be bundled together, says David Bowen. But there are clear reasons why they are failing to catch up with the pack.

Best practice from Capital Group, Siemens, Interflora, and FedEx

Capital Group : Counting kilowatts
An engaging real-time demonstration of environmental credentials.
Siemens : Inviting questions
An open question hides a set of answers
Interflora : Liking surveys
A natural fit for Facebook.
FedEx : Packaging roles
Structured job opportunity information packs expedite recruitment.

BC Tip: Captivating an audience

A world of compelling new content to explore. more...

BC Tip: Showing who benefits

A web-friendly video library enhances coverage of community projects. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...