Issue 236

Why mainstream media still matters more

Recent reputation storms have clarified the limitations of social media in stirring public outcry and as response channels for organisations, David Bowen says.

Best practice from Daimler, Burberry, Hydro, and Pernod Ricard

Daimler : Circulating traffic
An integrated social channel drives website traffic.
Burberry : Lacking contrast
Fashionability shades accessibility.
Hydro : Drilling down well
Inventive presentation adds to the attraction of an efficient worldwide directory.
Pernod Ricard : Seeing double
Replication of banners undermines the usefulness of a home page.

BC Tip: Going against the tide

A Twitter-free news strategy has some logic. more...

BC Tip: Counting kilowatts

An engaging real-time demonstration of environmental credentials. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...