Recent reputation storms have clarified the limitations of social media in stirring public outcry and as response channels for organisations, David Bowen says.
Best practice from Daimler, Burberry, Hydro, and Pernod Ricard
An integrated social channel drives website traffic.
Fashionability shades accessibility.
Drilling down well
Inventive presentation adds to the attraction of an efficient worldwide directory.
Replication of banners undermines the usefulness of a home page.