Issue 238

How the Index remains an unmatchable benchmark

Mobile websites and apps were added to the factors assessed in producing the latest edition of the corporate online world’s most respected ranking, David Bowen says.

Best practice from América Móvil, Pfizer, HP UK, and Shell

América Móvil : Missing links
The commercial potential of a directory is reduced by an omission.
Pfizer : Listing badly
Global order appears lost in translation.
HP UK : Streaming cold
Poor integration of a Twitter feed leaves comments frozen.
Shell : Exploiting the potential for exploration
Taking a tablet's strengths adds new dimensions to interactive content.

BC Tip: Captivating an audience

A world of compelling new content to explore. more...

BC Tip: Rethinking slip

Predictability has a part to play in innovation. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...