Website Effectiveness newsletter

All the material in Bowen Craggs’ twice-monthly Website Effectiveness newsletter is researched and written exclusively in-house. Which means the lessons and commentaries are entirely in keeping with the integrity and plain-speaking that are cornerstones of our service.

There are two parts to the Website Effectiveness newsletter:

David Bowen website commentaries

Latest insights on the corporate web from leading website commentator and long-time FT contributor David Bowen.

BC Tips

BC Tips are best practice memos distilled from our constant monitoring of websites. A twice-weekly e-mail service bringing each Tip as it is published is available optionally as part of the newsletter subscription.

Subscription

There is currently no charge for subscriptions to Website Effectiveness. You can sign up now to read the latest issue and choose how you frequently you would prefer mailings from us. You will have a minimum of two weeks to read the latest issue of the Website Effectiveness newsletter or each best practice BC Tips mailing before it is placed in the archive.

  • Issue 244: 11 July, 2012 Commentary Where responsive design fits . Tips Coty, Lombard, Barclays, and Felda Global Ventures .
  • Issue 243: 27 June, 2012 Commentary Where frontiers are waiting to be crossed . Tips JC Penney, Standard Chartered Private Bank, Esh Group, and Greenhill .
  • Issue 242: 13 June, 2012 Commentary How LinkedIn are you? . Tips Mars, Thomas Cook, British Monarchy, and Samsung .
  • Issue 241: 30 May, 2012 Commentary Where mobile is going . Tips Wacom, Nestlé, Google, and BASF .
  • Issue 240: 16 May, 2012 Commentary When fashion is the default mode . Tips JP Morgan Chase, Research In Motion, T. Rowe Price, and Foster + Partners .
  • Issue 239: 02 May, 2012 Commentary Who to follow in social media . Tips Ramboll, Sears Holdings, Wal-Mart Stores, and EDF .
  • Issue 238: 18 April, 2012 Commentary How the Index remains an unmatchable benchmark . Tips América Móvil, Pfizer, HP UK, and Shell .
  • Issue 237: 04 April, 2012 Commentary What you want to know about . Tips Capital Group, Total, Nike, Inc, and Humax .
  • Issue 236: 21 March, 2012 Commentary Why mainstream media still matters more . Tips Daimler, Burberry, Hydro, and Pernod Ricard .
  • Issue 235: 07 March, 2012 Commentary Why social media requires more online gardeners . Tips Target, Microsoft, Eli Lilly, and LightSquared .

BC Tip: Captivating an audience

A world of compelling new content to explore. more...

BC Tip: Flagging its concerns

A bold and highly visible presentation of environmental management practices. more...

Comment: How do you meet the website challenge?

Web managers confront common issues on their own diverse turfs, but our research into their site traffic reveals much about the collective response, Dan Drury says. more...