BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Canadian Space Agency: Captivating an audience
A world of compelling new content to explore.
Land Securities: Interpreting jargon
Added features power up a guide to terminology.
Volkswagen AG: Reporting delay
An old model of a report is left in the showroom.
Centrica: Mapping materiality
Exemplary service for a professional audience.
Fibria: Encouraging complaints
Promotion of an ombudsman service reinforces the commitment to it.
BP: Flipping to Flickr
A corporate image library is moved off-site.
Shell: Mixing film
Game technology enlivens online corporate messages.
Cemex: Cutting up news
A novel approach to a related links panel.
ExxonMobil: Cleaning up neatly
An emergency response strategy fits the moment
Corus Entertainment: Switching sides
Deep content has nowhere to go.
Altran: Recruiting show
An in-house careers programme aims to attract a candidate audience.
Dentons: Running the clock
A useful addition to contact information could be managed better.
Sulzer: Engineering social
Related links reveal a clear tactical understanding of social media.
PR Newswire: Supporting picture editors
An image download service is exemplary, as far as it goes.
ICBC: Bamboozling global visitors
Poor management exposes the flaws in an unconventional presentation.