NorthPole : Giving assurance
Routine 'small print' is given resonance.
NorthPole.com, a family-oriented seasonal activities site, delivers a clear message about its use of data.
Language throughout is clear, precise and approachable, with no recourse to legal phraseology or marketing polish.
The first impression on opening the page is welcoming, the use of standard type elements dispelling any suggestion of ‘small print’ necessities and affording equal status with other content. This is followed through in the use of clear English and concise statements that are simple to follow without being simplistic or patronising (and again reflect and reinforce the tone of the site).http://www.northpole.com/privacy.asp
First published on 21 December, 2010