BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Movistar: Tweeting imperfección
Local feeds reveal an issue with Twitter settings.
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Roche: Making the case
A reality check invests responsibility with credibility.
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AstraZeneca: Missing dividends
Lapses in update discipline let down investor relations.
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Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
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Hewlett-Packard: Drifting apart
Tell-tale sign of microsite nightmare
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Kingfisher: Presenting management
Web-savvy display helps reinforce openness
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Henkel: Charting success
A dream tool for analysts needs to awaken them to key features.
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Royal Dutch Shell: Re-pointing links
Imagination and applied thinking create a value-adding tool for reporting.
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Marathon: Meanings hidden
An overly narrow definition of audience serves visitors poorly.
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Standard Chartered: Dis-integrating investors
Standalone investor sites slip under search radar.
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Vivendi: Dialling preference
Two navigation tools are combined creatively.
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BT: Sectioning search
A simple addition transforms search functionality.
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Media Logic: Pitching reports
Persuasive power is added to a standard request form.
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Radient Pharmaceuticals: Channelling content
Video is packaged to reach a target audience.
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Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.