BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
HMV: Making matters worse
Goodwill is abandoned to the mercy of events.
Bank of America: Fluffing speeches
Mismanagement undermines the value of a resource.
Shell: Integrating media
A coordinated response contains potential reputation damage
Business Insider: Editorialising navigation
Conflict is created between news and usability.
Saur: Filtering contacts
Smooth management takes users to their best point of enquiry.
E.ON UK: Fitting the news poorly
Separate news streams run in odd directions
Intel: Neglecting now
A Twitter stream sparks unintentional conversation points.
Cisco: Channelling senior executives
A 'social' element to executive biographies offers little to like.
Ford UK: Achieving closure
Old practices hold sway in corporate communications.
Softbank: Funnelling device
Selective provision of dropdown menus restricts key users’ mobility.
Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
Bertelsmann: Overlooking the user
A publisher shows a surprisingly lack of professional empathy.
BAA: Dating letdown
Initial promise for picture editors is not sustained.
United Technologies: Flagging up its parts
A secondary bar provides a universal window into group sites.
Singapore Exchange: Revealing résumés
Efficient browsing of biographies reveals a potential it almost fulfils.