BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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HMV: Making matters worse
Goodwill is abandoned to the mercy of events.
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Bank of America: Fluffing speeches
Mismanagement undermines the value of a resource.
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Shell: Integrating media
A coordinated response contains potential reputation damage
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Business Insider: Editorialising navigation
Conflict is created between news and usability.
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Saur: Filtering contacts
Smooth management takes users to their best point of enquiry.
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E.ON UK: Fitting the news poorly
Separate news streams run in odd directions
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Intel: Neglecting now
A Twitter stream sparks unintentional conversation points.
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Cisco: Channelling senior executives
A 'social' element to executive biographies offers little to like.
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Ford UK: Achieving closure
Old practices hold sway in corporate communications.
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Softbank: Funnelling device
Selective provision of dropdown menus restricts key users’ mobility.
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Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
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Bertelsmann: Overlooking the user
A publisher shows a surprisingly lack of professional empathy.
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BAA: Dating letdown
Initial promise for picture editors is not sustained.
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United Technologies: Flagging up its parts
A secondary bar provides a universal window into group sites.
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Singapore Exchange: Revealing résumés
Efficient browsing of biographies reveals a potential it almost fulfils.