BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Swedbank: Combining sources
An archive pools all the news in all its forms.
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Capita: Consolidating downloads
A convenience store has its flaws.
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KPMG: Keeping too quiet
Promotion of an iPad app is overly restrained.
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Heinz: Marketing supremacy
Message-driven navigation loses sight of key audiences.
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National Trust: Asking the interested parties
A properly resourced mechanism for involving key users in a redesign.
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ExxonMobil: Overstretching a format
Split-level principal navigation comes with issues.
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Catlin: Integrating global and local
Deeper routes bring a web estate together.
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Verizon: Dropping service
Some corporate audiences are less favoured than others.
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Teck: Spreading contacts
Universal contact information is customised related links-style.
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Moser Baer: Printing out
News releases lack offline options.
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Delta Air Lines: Landing wrongs
Content organisation undermines navigation conventions.
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Air France: Taking off search
The initial helpfulness of a service falls away badly.
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Movistar: Tweeting imperfección
Local feeds reveal an issue with Twitter settings.
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RadioShack : Burying news
Site construction obscures content from its intended audience.
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Europcar: Offering options
Audience understanding adds value to a standard service.