BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
Gazprom: Broadening a gallery’s appeal
Variety spices up a service for newsdesks.
IKEA: Shelving news
Opportunities are missed to manage the fall-out from attacks on stores.
Hewlett-Packard: Drifting apart
Tell-tale sign of microsite nightmare
France Telecom: Showing off
Added functionality is more ornament than use.
Marathon: Meanings hidden
An overly narrow definition of audience serves visitors poorly.
E.on: Redefining moment
The changing meaning of words can stop conversations.
Pfizer Ltd: Abandoning ship
A corporate withdrawal appears to have been led by the local site.
Stena: Holding back
Lack of news needs some explaining.
SABIC: Picking form over function
An image library that is only about looks.
Vivendi: Dialling preference
Two navigation tools are combined creatively.
Deutsche Bank: Socialising media
A one-stop index integrates social media into a newsroom.
Walmart: Informing choice
A simple preview device makes PDF archives more browsable.
BBC Radio 4: Slipping out
An indecent slip of the tongue changes sites of reference.
BT: Sectioning search
A simple addition transforms search functionality.