BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
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Gazprom: Broadening a gallery’s appeal
Variety spices up a service for newsdesks.
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IKEA: Shelving news
Opportunities are missed to manage the fall-out from attacks on stores.
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Hewlett-Packard: Drifting apart
Tell-tale sign of microsite nightmare
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France Telecom: Showing off
Added functionality is more ornament than use.
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Marathon: Meanings hidden
An overly narrow definition of audience serves visitors poorly.
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E.on: Redefining moment
The changing meaning of words can stop conversations.
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Pfizer Ltd: Abandoning ship
A corporate withdrawal appears to have been led by the local site.
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Stena: Holding back
Lack of news needs some explaining.
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SABIC: Picking form over function
An image library that is only about looks.
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Vivendi: Dialling preference
Two navigation tools are combined creatively.
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Deutsche Bank: Socialising media
A one-stop index integrates social media into a newsroom.
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Walmart: Informing choice
A simple preview device makes PDF archives more browsable.
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BBC Radio 4: Slipping out
An indecent slip of the tongue changes sites of reference.
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BT: Sectioning search
A simple addition transforms search functionality.