BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Oxfam: Feeding reverse
A Twitter feed comes out back to front.
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Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.
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Huawei: Missing photo opportunities
A little-seen service in need of development.
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Yale University Art Gallery: Cataloguing virtues
A neat, attractive and practical images index.
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RSM Tenon: Protecting mouthpieces
Two-tier access to spokespeople is well engineered.
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India Times: Compiling fact files
Exploitation of the web creates a monstrously rich resource.
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The New York Times: Mobilising pages
A one-to-one sharing option for the mobile web.
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BMC Software: Preserving features
Neat packaging extends the value of promotional content.
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Hewlett-Packard: Linking to the past
A labelling error comes back to haunt content change.
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Novartis: Saving face
Social media are not a law unto themselves.
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Hays: Missing alerts
Suspension of media services uncovers a nest of problems.
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HTC: Over-padding content
Use of global content to supplement local material goes too far.
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SABMiller: Viewing restrictions
A strong image library loses focus on usability.
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ArcelorMittal: Tweeting trailers
Simplicity boosts the attraction of an RSS alternative.
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Cemex : Delaying images
Lack of focus on user needs contributes to poor service usability.