BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Oxfam: Feeding reverse
A Twitter feed comes out back to front.
Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.
Huawei: Missing photo opportunities
A little-seen service in need of development.
Yale University Art Gallery: Cataloguing virtues
A neat, attractive and practical images index.
RSM Tenon: Protecting mouthpieces
Two-tier access to spokespeople is well engineered.
India Times: Compiling fact files
Exploitation of the web creates a monstrously rich resource.
The New York Times: Mobilising pages
A one-to-one sharing option for the mobile web.
BMC Software: Preserving features
Neat packaging extends the value of promotional content.
Hewlett-Packard: Linking to the past
A labelling error comes back to haunt content change.
Novartis: Saving face
Social media are not a law unto themselves.
Hays: Missing alerts
Suspension of media services uncovers a nest of problems.
HTC: Over-padding content
Use of global content to supplement local material goes too far.
SABMiller: Viewing restrictions
A strong image library loses focus on usability.
ArcelorMittal: Tweeting trailers
Simplicity boosts the attraction of an RSS alternative.
Cemex : Delaying images
Lack of focus on user needs contributes to poor service usability.