BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Volkswagen AG: Reporting delay
An old model of a report is left in the showroom.
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Centrica: Mapping materiality
Exemplary service for a professional audience.
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BP: Flipping to Flickr
A corporate image library is moved off-site.
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ExxonMobil: Cleaning up neatly
An emergency response strategy fits the moment
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Corus Entertainment: Switching sides
Deep content has nowhere to go.
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Altran: Recruiting show
An in-house careers programme aims to attract a candidate audience.
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Dentons: Running the clock
A useful addition to contact information could be managed better.
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Sulzer: Engineering social
Related links reveal a clear tactical understanding of social media.
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PR Newswire: Supporting picture editors
An image download service is exemplary, as far as it goes.
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ICBC: Bamboozling global visitors
Poor management exposes the flaws in an unconventional presentation.
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Coca-Cola: Editing extremes
A magazine-style approach magnifies the importance of story choice.
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PepsiCo: Losing sparkle
Report data goes flat when left unrefreshed.
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Daimler: Tooling up history
An innovative timeline doesn't totally reinforce brand values.
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BASF: Falling behind goals
An integrated annual report strains coordination with the corporate site
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Novo Nordisk: Waiting for the man
Circumstances stir up an iPad nightmare.