BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Suntech: Engaging reporting
No big budget is needed to create interest.
Aggreko: Spinning feedback
Random viewing lends credibility to customer comments.
Moser Baer: Printing out
News releases lack offline options.
PASBA: Exerting pressure
A pop-up employs press-gang tactics to recruit members.
Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
Johnson Matthey: Dividing attention
Reporting sets a standard that is too good for its own good.
Air France: Taking off search
The initial helpfulness of a service falls away badly.
Europcar: Offering options
Audience understanding adds value to a standard service.
Freeport-McMoRan Copper & Gold: Supplementing confusion
Reports for targeted audiences need clear differentiation.
AstraZeneca: Missing dividends
Lapses in update discipline let down investor relations.
Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
Google: Mixing languages
User quality variations in social media lists reflect company organisation.
Kingfisher: Presenting management
Web-savvy display helps reinforce openness
Wells Fargo: Delivering the past
Smart exploitation of a web feature gives fresh dynamic to relationship building.
Henkel: Charting success
A dream tool for analysts needs to awaken them to key features.