BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Suntech: Engaging reporting
No big budget is needed to create interest.
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Aggreko: Spinning feedback
Random viewing lends credibility to customer comments.
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Moser Baer: Printing out
News releases lack offline options.
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PASBA: Exerting pressure
A pop-up employs press-gang tactics to recruit members.
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Allianz: Mapping case studies
A dynamic global directory stimulates grazing.
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Johnson Matthey: Dividing attention
Reporting sets a standard that is too good for its own good.
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Air France: Taking off search
The initial helpfulness of a service falls away badly.
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Europcar: Offering options
Audience understanding adds value to a standard service.
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Freeport-McMoRan Copper & Gold: Supplementing confusion
Reports for targeted audiences need clear differentiation.
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AstraZeneca: Missing dividends
Lapses in update discipline let down investor relations.
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Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
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Google: Mixing languages
User quality variations in social media lists reflect company organisation.
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Kingfisher: Presenting management
Web-savvy display helps reinforce openness
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Wells Fargo: Delivering the past
Smart exploitation of a web feature gives fresh dynamic to relationship building.
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Henkel: Charting success
A dream tool for analysts needs to awaken them to key features.