BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Holcim: Symbolising craziness
Too many pointers show the way to confusion.
ExxonMobil: Lagging indications
Transparent goals expose a shortcoming of the medium.
Delhaize Group: Indexing keywords
A hybrid report format generates helpful search features.
Cemex : Delaying images
Lack of focus on user needs contributes to poor service usability.
Citigroup: Deepening archives
Rare fulfilment of a key audience's wish list.
Friends Provident: Inviting report
Simplicity and ease of use are well engineered for a sense of openness.
ING: Developing picture services
A Flickr collection poses questions.
British American Tobacco: Lighting up verification
An enhanced demonstration of commitment to independent scrutiny.
Castrol: Seizing up a survey
Etiquette is not enough to optimise participation.
HypoVereinsbank: Bundling the news
A combination of features provides a powerful search tool.
TechNewsWorld: Previewing stories
Sampler panels optimise use of high-content pages.
BrownFlynn: Making notes
A report tool adds a new dimension of usefulness.
SIFE: Storytelling success
Variation and tailoring are the themes of a lively presentation.
Sequoia Capital: Lucking out
Inconsistent functionality favours some searchers above others.
The New York Times: Browsing constraints
Newspaper reading falls between two stools.