BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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Holcim: Symbolising craziness
Too many pointers show the way to confusion.
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ExxonMobil: Lagging indications
Transparent goals expose a shortcoming of the medium.
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Delhaize Group: Indexing keywords
A hybrid report format generates helpful search features.
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Cemex : Delaying images
Lack of focus on user needs contributes to poor service usability.
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Citigroup: Deepening archives
Rare fulfilment of a key audience's wish list.
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Friends Provident: Inviting report
Simplicity and ease of use are well engineered for a sense of openness.
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ING: Developing picture services
A Flickr collection poses questions.
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British American Tobacco: Lighting up verification
An enhanced demonstration of commitment to independent scrutiny.
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Castrol: Seizing up a survey
Etiquette is not enough to optimise participation.
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HypoVereinsbank: Bundling the news
A combination of features provides a powerful search tool.
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TechNewsWorld: Previewing stories
Sampler panels optimise use of high-content pages.
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BrownFlynn: Making notes
A report tool adds a new dimension of usefulness.
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SIFE: Storytelling success
Variation and tailoring are the themes of a lively presentation.
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Sequoia Capital: Lucking out
Inconsistent functionality favours some searchers above others.
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The New York Times: Browsing constraints
Newspaper reading falls between two stools.