BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Altran: Recruiting show
An in-house careers programme aims to attract a candidate audience.
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Goldman Sachs: Quizzing candidates
Potential job applicants are put to the test.
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Bank of America: Tweeting menu
A neat answer to a problem of social media proliferation.
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Thomson Reuters: Refitting information delivery
Benefit outweighs risk in a shake-up of conventions.
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HMV: Making matters worse
Goodwill is abandoned to the mercy of events.
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Standard Chartered: Unmatching job offers
Job opportunities shrink on the website
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Saur: Filtering contacts
Smooth management takes users to their best point of enquiry.
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Noser Engineering: Making nonsense
Translation software scores beta minus
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GSK: Integrating the website
Channel proliferation under control.
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Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
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United Technologies: Flagging up its parts
A secondary bar provides a universal window into group sites.
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JC Penney: Dividing to rule
Corporate information seekers are isolated and marginalised.
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Thomas Cook: Packaging profiles
An efficient method of presenting people profiles saves time and clicks.
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Samsung: Personalising navigation
A dropdown menu changes according to the site user’s activity.
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Capital Group: Showing people round
The office is the centre of a pitch to potential job candidates.