BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Movistar: Tweeting imperfección
Local feeds reveal an issue with Twitter settings.
Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
Booking priorities: Travel Europe:
Quick links within links speed form filling
EDF Energy: Skipping a year
A wrong number undermines a sound recruitment policy.
Johnson & Johnson: Favouring nations
A new search front-end creates apparent cultural discrimination.
Marathon: Meanings hidden
An overly narrow definition of audience serves visitors poorly.
E.on: Redefining moment
The changing meaning of words can stop conversations.
ArcelorMittal: Wiping the slate clean
Poor management turns good strategy into bad content.
Vodacom: Shooting on site
A lesson in enhancing the authenticity of video profiles.
Deloitte: Integrating social media
A preview tool shows evidence of joined-up communications.
BT: Sectioning search
A simple addition transforms search functionality.
Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.
BASF: Misleading impression
Content location leads to disappointed expectations.
Asda: Not sharing enough
For want of a link exciting content is lost to a key audience.
India Times: Compiling fact files
Exploitation of the web creates a monstrously rich resource.