BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
-
Movistar: Tweeting imperfección
Local feeds reveal an issue with Twitter settings.
-
Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
-
Booking priorities: Travel Europe:
Quick links within links speed form filling
-
EDF Energy: Skipping a year
A wrong number undermines a sound recruitment policy.
-
Johnson & Johnson: Favouring nations
A new search front-end creates apparent cultural discrimination.
-
Marathon: Meanings hidden
An overly narrow definition of audience serves visitors poorly.
-
E.on: Redefining moment
The changing meaning of words can stop conversations.
-
ArcelorMittal: Wiping the slate clean
Poor management turns good strategy into bad content.
-
Vodacom: Shooting on site
A lesson in enhancing the authenticity of video profiles.
-
Deloitte: Integrating social media
A preview tool shows evidence of joined-up communications.
-
BT: Sectioning search
A simple addition transforms search functionality.
-
Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.
-
BASF: Misleading impression
Content location leads to disappointed expectations.
-
Asda: Not sharing enough
For want of a link exciting content is lost to a key audience.
-
India Times: Compiling fact files
Exploitation of the web creates a monstrously rich resource.