BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Standard Chartered: Recruiting freeze
Information and advice about a programme are out of sync.
The New York Times: Mobilising pages
A one-to-one sharing option for the mobile web.
British American Tobacco: Dead-ending habit
Implementation of a well-developed FAQ feature raises questions.
Union Pacific: Coupling information
Enhanced integration of features improves usefulness.
KPMG: Micro-managing careers
Standard information is seeded with tailored calls to action.
McKesson: Abandoning jobseekers
A shift to an outsourced service does not take users with it.
Motorola: Counting jobs
A simple addition aids jobseekers.
Shell: Breaking dates
An outdated technique dampens the appeal of meeting the company.
Itaú Unibanco: Recruiting diversity
Job listings symbolise opportunities of equality.
First Group: Negotiating jobs
Simple web functionality artfully combines with supportive information management.
UBS: Clouding the picture
A novel adaption of a familiar quick links tool.
Lockheed Martin: Chatting about work
Rare use of a time-tested feature of the internet.
Areva: Relating richness
A novel navigation feature has a special effectiveness.
Repsol: Bringing questions alive
Life is breathed into a simple questionnaire.
Lukoil Belgium: Interviewing online
Prospective managers are put on the spot.