BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Standard Chartered: Recruiting freeze
Information and advice about a programme are out of sync.
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The New York Times: Mobilising pages
A one-to-one sharing option for the mobile web.
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British American Tobacco: Dead-ending habit
Implementation of a well-developed FAQ feature raises questions.
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Union Pacific: Coupling information
Enhanced integration of features improves usefulness.
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KPMG: Micro-managing careers
Standard information is seeded with tailored calls to action.
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McKesson: Abandoning jobseekers
A shift to an outsourced service does not take users with it.
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Motorola: Counting jobs
A simple addition aids jobseekers.
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Shell: Breaking dates
An outdated technique dampens the appeal of meeting the company.
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Itaú Unibanco: Recruiting diversity
Job listings symbolise opportunities of equality.
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First Group: Negotiating jobs
Simple web functionality artfully combines with supportive information management.
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UBS: Clouding the picture
A novel adaption of a familiar quick links tool.
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Lockheed Martin: Chatting about work
Rare use of a time-tested feature of the internet.
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Areva: Relating richness
A novel navigation feature has a special effectiveness.
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Repsol: Bringing questions alive
Life is breathed into a simple questionnaire.
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Lukoil Belgium: Interviewing online
Prospective managers are put on the spot.