BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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ArcelorMittal: Optimising issues
A minority of visitors are presented with a distorted site.
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Orange: Energising links
A mundane feature of navigation is given new vigour.
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Mitsubishi Corporation: Selling itself short
Opaque wording sinks promotion of a rare service.
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People’s Climate Action: Bending the rules
Inconsistent and haphazard signalling of e-mail links is unsettling.
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Eni: Exploring new resources
More information would help sharing options pay off.
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Sequoia Capital: Lucking out
Inconsistent functionality favours some searchers above others.
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Virgin Atlantic: Knowing wink
Culture-setting humour rests on serious attention to detail.
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Hilton: Localising offers
A country finder is inviting as well as inclusive.
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France Télécom: Looking the other way
The web is neglected as a manageable response tool.
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The European Central Bank: Cracking the QR code
A new device is far from the gimmick it looks.
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Commerzbank: Withholding interest
Isolation of a recruitment video reduces its pay off.
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Acre: Sweetening profiles
A unique index introduces the right tone.
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Catlin: Colonising Facebook
Recruitment retraces its youthful steps.
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Sanofi-Aventis: Mapping slowdown
Jobseekers wait on a 'fashion premium'.
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Gates Foundation: Moving appeal
A look outside work helps sell an employer.