BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
ArcelorMittal: Optimising issues
A minority of visitors are presented with a distorted site.
Orange: Energising links
A mundane feature of navigation is given new vigour.
Mitsubishi Corporation: Selling itself short
Opaque wording sinks promotion of a rare service.
People’s Climate Action: Bending the rules
Inconsistent and haphazard signalling of e-mail links is unsettling.
Eni: Exploring new resources
More information would help sharing options pay off.
Sequoia Capital: Lucking out
Inconsistent functionality favours some searchers above others.
Virgin Atlantic: Knowing wink
Culture-setting humour rests on serious attention to detail.
Hilton: Localising offers
A country finder is inviting as well as inclusive.
France Télécom: Looking the other way
The web is neglected as a manageable response tool.
The European Central Bank: Cracking the QR code
A new device is far from the gimmick it looks.
Commerzbank: Withholding interest
Isolation of a recruitment video reduces its pay off.
Acre: Sweetening profiles
A unique index introduces the right tone.
Catlin: Colonising Facebook
Recruitment retraces its youthful steps.
Sanofi-Aventis: Mapping slowdown
Jobseekers wait on a 'fashion premium'.
Gates Foundation: Moving appeal
A look outside work helps sell an employer.