BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
-
BAE Systems: Missing fonts
Mismatched type spells out a deeper problem.
-
C.H. Robinson: Mixing in film clips
Testimonials are embedded in the fabric of pages.
-
Deloitte: Ageing workforce
Career profiles include a useful gauge of experience.
-
Army: Putting you in the picture
Images are used in job descriptions to engage potential recruits.
-
AXA: Dating faux pas
Out-of-line careers information makes a case for centralised control.
-
Ewals: Shortchanging contacts
A system for finding localised content is not extended to contacts.
-
GE: Teasing navigation
Inventive repurposing of content highlighters adds promotional punch.
-
TietoEnator: Cloning content
Duplication of key messages is preferred to common access.
-
UBS: Appearing careless
An embarrassing error draws attention to itself.
-
StatoilHydro: Pinpointing people
An interactive feature is set up to meet differing user expectations.
-
Bouygues Telecom: Hanging up on students
Recruitment information leads targeted candidates into a dead-end.
-
Careerchoices: Reviewing the first
The first BC Tip had a navigational point worth revisiting for Tip number 500.
-
Viking Direct: Keeping itself to itself
Company information is in overly short supply on an e-commerce site.
-
NDS: Segregating major users
Popular sections are inaccessible directly from large parts of the site.
-
Universidade do Porto: Orientating newcomers
A multi-faceted guide unusually takes a 'work-life' balance.