BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
BAE Systems: Missing fonts
Mismatched type spells out a deeper problem.
C.H. Robinson: Mixing in film clips
Testimonials are embedded in the fabric of pages.
Deloitte: Ageing workforce
Career profiles include a useful gauge of experience.
Army: Putting you in the picture
Images are used in job descriptions to engage potential recruits.
AXA: Dating faux pas
Out-of-line careers information makes a case for centralised control.
Ewals: Shortchanging contacts
A system for finding localised content is not extended to contacts.
GE: Teasing navigation
Inventive repurposing of content highlighters adds promotional punch.
TietoEnator: Cloning content
Duplication of key messages is preferred to common access.
UBS: Appearing careless
An embarrassing error draws attention to itself.
StatoilHydro: Pinpointing people
An interactive feature is set up to meet differing user expectations.
Bouygues Telecom: Hanging up on students
Recruitment information leads targeted candidates into a dead-end.
Careerchoices: Reviewing the first
The first BC Tip had a navigational point worth revisiting for Tip number 500.
Viking Direct: Keeping itself to itself
Company information is in overly short supply on an e-commerce site.
NDS: Segregating major users
Popular sections are inaccessible directly from large parts of the site.
Universidade do Porto: Orientating newcomers
A multi-faceted guide unusually takes a 'work-life' balance.