BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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The Co-operative Financial Services: Doing jobseekers no good
A major visitor group is isolated from core responsibility messages.
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GfK: Answering breakdown
Initial help with the navigation of FAQs does not see through the assistance.
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Bank of America: Answering in person
Responses to frequently asked questions on careers pages are in video.
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Alcoa: Exploring diaries
Employee expedition diaries illustrate company support for environmental conservation.
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Merrill Lynch: Volunteering information
The website makes a dynamic contribution to a company's charitable activity.
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CareerBuilder UK: Running jobs in parallel
Visitors are randomly switched between shadow versions of jobs pages.
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Brother: Releasing forms
A subtler way of alerting users to an uncompleted task.
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EDF Energy: Convincing graduates
A degree of personality in graduate profiles that endorses their credibility.
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Cadbury Schweppes: Marking the calendar
A simple visual device for updating an events calendar.
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Max Planck Society: Briefing newcomers
Guidelines give overseas recruits a grounding in working abroad.
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VT Group: Opening the newspaper
Job seekers are offered an insight into the real world of the business.
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VT Group: Anticipating job searches
Neat incorporation of the first stage of a job search into site navigation.
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Information Week: Embedding recruitment
How and why a jobs service has been integrated across a site.
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Birds Eye: Demoting jobs
A poor handover for job seekers drawn to a company's consumer site.
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British Army: Following through
A powerful and compelling combination of two online tactics.