BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
The Co-operative Financial Services: Doing jobseekers no good
A major visitor group is isolated from core responsibility messages.
GfK: Answering breakdown
Initial help with the navigation of FAQs does not see through the assistance.
Bank of America: Answering in person
Responses to frequently asked questions on careers pages are in video.
Alcoa: Exploring diaries
Employee expedition diaries illustrate company support for environmental conservation.
Merrill Lynch: Volunteering information
The website makes a dynamic contribution to a company's charitable activity.
CareerBuilder UK: Running jobs in parallel
Visitors are randomly switched between shadow versions of jobs pages.
Brother: Releasing forms
A subtler way of alerting users to an uncompleted task.
EDF Energy: Convincing graduates
A degree of personality in graduate profiles that endorses their credibility.
Cadbury Schweppes: Marking the calendar
A simple visual device for updating an events calendar.
Max Planck Society: Briefing newcomers
Guidelines give overseas recruits a grounding in working abroad.
VT Group: Opening the newspaper
Job seekers are offered an insight into the real world of the business.
VT Group: Anticipating job searches
Neat incorporation of the first stage of a job search into site navigation.
Information Week: Embedding recruitment
How and why a jobs service has been integrated across a site.
Birds Eye: Demoting jobs
A poor handover for job seekers drawn to a company's consumer site.
British Army: Following through
A powerful and compelling combination of two online tactics.