BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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NASA: Briefing new employees
An open lesson in how to exploit the online medium to provide a rich resource for employees.
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Deutsche Bank: Interviewing employees
A potent combination of interactivity and presentational ‘feel’ enlivens video profiles.
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Electrolux: Smartening applications
A smoothly integrated recruitment tool puts opportunities within easy reach of job seekers.
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MTV France: Plugging into youth
An up-front approach to meeting the challenge of social networking sites.
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First Group: Recruiting overseas
Rare use of a home page to alert a targeted group of job seekers.
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Trulia: Judging districts
Useful location guides can give an edge to jobs and careers information.
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Copenhagen Business School: Building a sense of place
Well-planned virtual tours draw in a site’s target audiences.
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Working Families for Wal-Mart: Counter-attacking critics
Vigorous use of a personal stories archive makes for compelling reputation management.
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Daily Candy: Dating etiquette
Attention to date formatting helps connect with local audiences.
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Wragge & Co: Recruiting for all
Unusually egalitarian treatment of support and secretarial staff in a careers section.
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JPMorgan Chase: Flagging vacancies
Jobseekers’ main concern drives a careers section home page.
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Aegis Therapies: Soothing clients and recruits
Two audiences are cleverly served by the same material.
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WPP: Recognising regular visitors
Web analytics inform the targeting of an FAQ feature on particular visitor groups.
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Herbert Smith: Using its good offices
Offices and locations play a pivotal part in the online recruitment process.
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Tetra Pak: Packaging jobs differently
Well-aligned features sustain a bold and distinctive approach to careers content.