BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
NASA: Briefing new employees
An open lesson in how to exploit the online medium to provide a rich resource for employees.
Deutsche Bank: Interviewing employees
A potent combination of interactivity and presentational ‘feel’ enlivens video profiles.
Electrolux: Smartening applications
A smoothly integrated recruitment tool puts opportunities within easy reach of job seekers.
MTV France: Plugging into youth
An up-front approach to meeting the challenge of social networking sites.
First Group: Recruiting overseas
Rare use of a home page to alert a targeted group of job seekers.
Trulia: Judging districts
Useful location guides can give an edge to jobs and careers information.
Copenhagen Business School: Building a sense of place
Well-planned virtual tours draw in a site’s target audiences.
Working Families for Wal-Mart: Counter-attacking critics
Vigorous use of a personal stories archive makes for compelling reputation management.
Daily Candy: Dating etiquette
Attention to date formatting helps connect with local audiences.
Wragge & Co: Recruiting for all
Unusually egalitarian treatment of support and secretarial staff in a careers section.
JPMorgan Chase: Flagging vacancies
Jobseekers’ main concern drives a careers section home page.
Aegis Therapies: Soothing clients and recruits
Two audiences are cleverly served by the same material.
WPP: Recognising regular visitors
Web analytics inform the targeting of an FAQ feature on particular visitor groups.
Herbert Smith: Using its good offices
Offices and locations play a pivotal part in the online recruitment process.
Tetra Pak: Packaging jobs differently
Well-aligned features sustain a bold and distinctive approach to careers content.