BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Tesco: Rationing reassurance
Poor coordination contaminates good crisis management practice.
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Boeing: Leaving it late
Delayed online reaction betrays a crisis of understanding
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HMV: Making matters worse
Goodwill is abandoned to the mercy of events.
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Saur: Filtering contacts
Smooth management takes users to their best point of enquiry.
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Noser Engineering: Making nonsense
Translation software scores beta minus
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E.ON UK: Fitting the news poorly
Separate news streams run in odd directions
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Moody's: Downgrading usability
Lack of clarity adds to the disruptive effect of a mash-up of link behaviours.
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AIA Group: Falling markets
An interactive dropdown makes a graphic impression.
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Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
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Royal Bank of Canada: Reassuringly open
A customer reviews section shows an unusual amount of transparency.
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Vestas: Engaging distraction
Interactive feature panels provide diverting alternative navigation.
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United Technologies: Flagging up its parts
A secondary bar provides a universal window into group sites.
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Samsung: Personalising navigation
A dropdown menu changes according to the site user’s activity.
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Wacom: Complementing mobile design
A product website provides a coherent experience for mobile and desktop users.
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T. Rowe Price: Rewriting history
A novel use of Facebook's Timeline feature sets up strong integration with the corporate site.