BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
BT: Sectioning search
A simple addition transforms search functionality.
Media Logic: Pitching reports
Persuasive power is added to a standard request form.
Grand Palais: Exhibiting folly
Users are given no say in their experience.
Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.
Winston & Strawn: Filing local detail
Impressive customisation of information about locations.
Responsible Investor: Mishandling a share option
A misguided attempt to capitalise on a forwarding feature.
The New York Times: Mobilising pages
A one-to-one sharing option for the mobile web.
British American Tobacco: Dead-ending habit
Implementation of a well-developed FAQ feature raises questions.
Footon: Straining internationalism
A multi-lingual offering makes limited sense.
Henkel: Displaying social savvy
A considered approach to social media deployment.
Castrol: Seizing up a survey
Etiquette is not enough to optimise participation.
Nordstrom: Shopping obsession
Uncoordinated search leaves company information out of stock.
Areva: Relating richness
A novel navigation feature has a special effectiveness.
Sanofi-aventis: Dispensing advice
A web tv service opens up channels of communication.
Repsol: Bringing questions alive
Life is breathed into a simple questionnaire.