BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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BT: Sectioning search
A simple addition transforms search functionality.
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Media Logic: Pitching reports
Persuasive power is added to a standard request form.
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Grand Palais: Exhibiting folly
Users are given no say in their experience.
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Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.
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Winston & Strawn: Filing local detail
Impressive customisation of information about locations.
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Responsible Investor: Mishandling a share option
A misguided attempt to capitalise on a forwarding feature.
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The New York Times: Mobilising pages
A one-to-one sharing option for the mobile web.
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British American Tobacco: Dead-ending habit
Implementation of a well-developed FAQ feature raises questions.
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Footon: Straining internationalism
A multi-lingual offering makes limited sense.
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Henkel: Displaying social savvy
A considered approach to social media deployment.
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Castrol: Seizing up a survey
Etiquette is not enough to optimise participation.
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Nordstrom: Shopping obsession
Uncoordinated search leaves company information out of stock.
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Areva: Relating richness
A novel navigation feature has a special effectiveness.
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Sanofi-aventis: Dispensing advice
A web tv service opens up channels of communication.
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Repsol: Bringing questions alive
Life is breathed into a simple questionnaire.