BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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MyAlli: Slimming choices
Search filters generate a visual results presentation.
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Continental Airlines: Advertising departure points
A location detector customises marketing on a third-party site.
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FCO: Missing abroad
A deaf ear to common usage blights a directory search.
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Skil Europe: Cutting off the media
Customer-focus loses sight of another key user group.
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Saxo Bank: Trading off options
The format of an information page closes out marketing.
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Apple: Hiding from investors
Customer focus leads to a blinkered outlook.
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Tide: Brightening results
Search pages match site design as well as content.
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Rockwool France: Warming to social media
A quirky ad's initial impact is amplified.
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Legalease: Truncating search terms
Limitations limit the value of search to all parties.
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Pepsico: Rolling over accessibility
Lack of left-hand navigation puts some at a disadvantage.
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Nielsen: Subverting a convention
A targeted banner is wide of the mark.
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Hershey: Advertising advertising
A responsibility feature seems oddly self-serving.
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Reputation Institute: Flagging membership
A neatly-performing PR tool draws attention to its failings.
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Thames Water: Leading from the front
Customers get the reassurance of a high-ranking messenger.
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Insurance Day: Forgetting to renew
Commercial leads are jeopardised by page neglect.