BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
MyAlli: Slimming choices
Search filters generate a visual results presentation.
Continental Airlines: Advertising departure points
A location detector customises marketing on a third-party site.
FCO: Missing abroad
A deaf ear to common usage blights a directory search.
Skil Europe: Cutting off the media
Customer-focus loses sight of another key user group.
Saxo Bank: Trading off options
The format of an information page closes out marketing.
Apple: Hiding from investors
Customer focus leads to a blinkered outlook.
Tide: Brightening results
Search pages match site design as well as content.
Rockwool France: Warming to social media
A quirky ad's initial impact is amplified.
Legalease: Truncating search terms
Limitations limit the value of search to all parties.
Pepsico: Rolling over accessibility
Lack of left-hand navigation puts some at a disadvantage.
Nielsen: Subverting a convention
A targeted banner is wide of the mark.
Hershey: Advertising advertising
A responsibility feature seems oddly self-serving.
Reputation Institute: Flagging membership
A neatly-performing PR tool draws attention to its failings.
Thames Water: Leading from the front
Customers get the reassurance of a high-ranking messenger.
Insurance Day: Forgetting to renew
Commercial leads are jeopardised by page neglect.