BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Tata: Relating links
A fresh dimension to browsing and research.
Bartolini: Certifying itself
Proof of management standards is used as marketing.
McDonald’s: Binning criticism
A ready-made response to bad publicity is not utilised.
Podcast Alley: Programming notes
Effortless journeys for browsers of a deep directory.
Nebulas Solutions: Marginalising contact
Convenience and commercial potential are reduced by lack of direction.
LynkU.com: Shopping slowdown
Backward navigation keeps buyers away from the sales.
Travelodge: Housekeeping sense
Usability is the key to wringing more out of a cost efficiency.
Ewals: Shortchanging contacts
A system for finding localised content is not extended to contacts.
AT&T: Cutting off search
Over-enthusiastic gearing to customer content blanks other stakeholders.
Brittany Ferries: Smartening help
Thoughtful deployment of FAQs assists company and customer.
Unilever: Videoing guinea pigs
Presentation style and content are the key to an engaging product testimonial.
Cadbury Schweppes: Exposing flakiness
News (non)management encourages bad impressions.
Epitiro: Testing patience
A mish-mash of navigation conventions subverts usability.
Business Games: Underpreparing for action
Poor set up lets down a simple integrated marketing site.
KONE: Moving customers along
Selective amplification of a call to action.