BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Tata: Relating links
A fresh dimension to browsing and research.
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Bartolini: Certifying itself
Proof of management standards is used as marketing.
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McDonald’s: Binning criticism
A ready-made response to bad publicity is not utilised.
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Podcast Alley: Programming notes
Effortless journeys for browsers of a deep directory.
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Nebulas Solutions: Marginalising contact
Convenience and commercial potential are reduced by lack of direction.
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LynkU.com: Shopping slowdown
Backward navigation keeps buyers away from the sales.
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Travelodge: Housekeeping sense
Usability is the key to wringing more out of a cost efficiency.
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Ewals: Shortchanging contacts
A system for finding localised content is not extended to contacts.
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AT&T: Cutting off search
Over-enthusiastic gearing to customer content blanks other stakeholders.
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Brittany Ferries: Smartening help
Thoughtful deployment of FAQs assists company and customer.
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Unilever: Videoing guinea pigs
Presentation style and content are the key to an engaging product testimonial.
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Cadbury Schweppes: Exposing flakiness
News (non)management encourages bad impressions.
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Epitiro: Testing patience
A mish-mash of navigation conventions subverts usability.
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Business Games: Underpreparing for action
Poor set up lets down a simple integrated marketing site.
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KONE: Moving customers along
Selective amplification of a call to action.