BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Teck: Spreading contacts
Universal contact information is customised related links-style.
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Aggreko: Spinning feedback
Random viewing lends credibility to customer comments.
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PASBA: Exerting pressure
A pop-up employs press-gang tactics to recruit members.
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Sandvine: Networking oversight
The missing link to a core social media channel.
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Movistar: Tweeting imperfección
Local feeds reveal an issue with Twitter settings.
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Sanofi: Overlooking domains
A web estate is not fully prepared for a re-branding exercise.
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Booking priorities: Travel Europe:
Quick links within links speed form filling
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Marathon: Meanings hidden
An overly narrow definition of audience serves visitors poorly.
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General Electric: Homing instinct
The challenge to act global but not think local.
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DLMBC: Popping mad
Zealous sign-up tactics override usability.
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BT: Sectioning search
A simple addition transforms search functionality.
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Media Logic: Pitching reports
Persuasive power is added to a standard request form.
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Nestlé: Moving app-wards
A pioneering challenger to corporate mobile websites.
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Winston & Strawn: Filing local detail
Impressive customisation of information about locations.
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Start: Opening impressions
Partner links serve some better than others.