BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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The New York Times: Mobilising pages
A one-to-one sharing option for the mobile web.
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British American Tobacco: Dead-ending habit
Implementation of a well-developed FAQ feature raises questions.
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BMC: Peddling to dealers
A careless oversight deflates lead generation.
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Stockholm County Council: Translating sensitivity
Content is tailored to audience profiles on a dual-language site.
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Honda: Promoting competitors
Outsourcing onsite search yields unwelcome results.
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Castrol: Seizing up a survey
Etiquette is not enough to optimise participation.
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Areva: Relating richness
A novel navigation feature has a special effectiveness.
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ArcelorMittal: Optimising issues
A minority of visitors are presented with a distorted site.
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jonwallacedesign: Displaying innovation
The appearance of Flash is achieved without its downside.
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COP15 Copenhagen: Targeting constituencies
A refreshing approach customises background information.
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Mitsubishi Corporation: Selling itself short
Opaque wording sinks promotion of a rare service.
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People’s Climate Action: Bending the rules
Inconsistent and haphazard signalling of e-mail links is unsettling.
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NHS: Registering losses
Poor campaign management drives people away.
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DSM: Matching businesses
Basic web dynamics make a finder seductively easy to use.
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Shell: Misdirecting banners
An ad in one language delivers publicity in another.