BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Thales: Leaving its card
Poor signposting undersells a useful contact feature.
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The European Central Bank: Cracking the QR code
A new device is far from the gimmick it looks.
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Bayreuther Festspiele: Confusing times
Inconsistent content updating strikes a discordant note.
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FCO: Missing abroad
A deaf ear to common usage blights a directory search.
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Saxo Bank: Trading off options
The format of an information page closes out marketing.
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Rockwool France: Warming to social media
A quirky ad's initial impact is amplified.
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Nielsen: Subverting a convention
A targeted banner is wide of the mark.
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Reputation Institute: Flagging membership
A neatly-performing PR tool draws attention to its failings.
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Insurance Day: Forgetting to renew
Commercial leads are jeopardised by page neglect.
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Tata: Relating links
A fresh dimension to browsing and research.
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Bartolini: Certifying itself
Proof of management standards is used as marketing.
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Podcast Alley: Programming notes
Effortless journeys for browsers of a deep directory.
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Nebulas Solutions: Marginalising contact
Convenience and commercial potential are reduced by lack of direction.
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Travelodge: Housekeeping sense
Usability is the key to wringing more out of a cost efficiency.
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Ewals: Shortchanging contacts
A system for finding localised content is not extended to contacts.