BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Epitiro: Testing patience
A mish-mash of navigation conventions subverts usability.
Business Games: Underpreparing for action
Poor set up lets down a simple integrated marketing site.
KONE: Moving customers along
Selective amplification of a call to action.
Bayrol: Filtering contact searches
A dealer finder is integrated with language options.
Faymonville: Getting it half right
Inconsistency beats an attempt to be unconventional.
AG2R: Briefing advisors
A call to action prepares the way for efficient question handling.
Silence Lotto: Missing the break
Online promotion appears to work against major sponsors.
Heinloth: Animating a brochure
A visually arresting way of packing basic information into a confined space.
Hotel Col Alto: Guiding guests from afar
A route planner reinforces a quality-of-service message.
Viking Direct: Keeping itself to itself
Company information is in overly short supply on an e-commerce site.
Rackspace: Convincing customers
Video case studies are the centrepiece of customer support marketing.
AXA UK: Surveying slip
An avoidable error spreads embarrassment by association.
Brother: Releasing forms
A subtler way of alerting users to an uncompleted task.
PIC Indolor: Counting for contacts
Help for enquirers using an online contact form to manage the length of their message.
Smokers Welcome: Finding lawful venues
A search and mapping tool helps cigarette users find where they can still smoke legally.