BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Epitiro: Testing patience
A mish-mash of navigation conventions subverts usability.
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Business Games: Underpreparing for action
Poor set up lets down a simple integrated marketing site.
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KONE: Moving customers along
Selective amplification of a call to action.
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Bayrol: Filtering contact searches
A dealer finder is integrated with language options.
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Faymonville: Getting it half right
Inconsistency beats an attempt to be unconventional.
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AG2R: Briefing advisors
A call to action prepares the way for efficient question handling.
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Silence Lotto: Missing the break
Online promotion appears to work against major sponsors.
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Heinloth: Animating a brochure
A visually arresting way of packing basic information into a confined space.
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Hotel Col Alto: Guiding guests from afar
A route planner reinforces a quality-of-service message.
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Viking Direct: Keeping itself to itself
Company information is in overly short supply on an e-commerce site.
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Rackspace: Convincing customers
Video case studies are the centrepiece of customer support marketing.
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AXA UK: Surveying slip
An avoidable error spreads embarrassment by association.
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Brother: Releasing forms
A subtler way of alerting users to an uncompleted task.
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PIC Indolor: Counting for contacts
Help for enquirers using an online contact form to manage the length of their message.
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Smokers Welcome: Finding lawful venues
A search and mapping tool helps cigarette users find where they can still smoke legally.