BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Eversheds: Stripping images
Stock image library photographs aim to add visual relief to services profile.
Saunier Duval: Facing difficulties
Words are not the only variable to consider in setting up a local site.
Hellmann Worldwide Logistics: All-embracing contact tool
An invitingly easy-to-use system expedites direct contact.
TheNewsMarket: Subbing below par
Poor proof reading leads to reputation damage.
Stovax: Rationing searches
A search tool that inexplicably limits its own use.
PatientKeeper: Testifying customers
Online video is a powerful differentiator for customer testimonials.
NTT Group: Stonewalling enquiries
A streamlined contact page leaves enquirers with too few places to go.
VMware: Proliferating RSS take up
Site-wide use and a smart sign-up mark out an RSS feed.
Toro: Matching customers to dealers
Customer-centric options provide a slick path to the most appropriate outlets.
GigaSpaces: Tabbing help
Accomplished use of tabbed presentations gives enquirers quick access to relevant parts of an archive.
Shell Chemicals: Explaining itself to customers
Precise statements in straightforward language help communicate with new or overseas buyers.
Eddie Stobart: Under-delivering on a message
Lack of follow-up weakens featured home-page content.
VASCO: Picturing a database
Icons help users filter multiple search results.
Novo Nordisk: Converging journeys
With a little care it is possible to provide customised routes to information from common areas of enquiry.
Dow: Answering popular demands
Frequently asked questions that demonstrably are enhance their value to site visitors and owners alike.