BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
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Eversheds: Stripping images
Stock image library photographs aim to add visual relief to services profile.
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Saunier Duval: Facing difficulties
Words are not the only variable to consider in setting up a local site.
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Hellmann Worldwide Logistics: All-embracing contact tool
An invitingly easy-to-use system expedites direct contact.
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TheNewsMarket: Subbing below par
Poor proof reading leads to reputation damage.
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Stovax: Rationing searches
A search tool that inexplicably limits its own use.
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PatientKeeper: Testifying customers
Online video is a powerful differentiator for customer testimonials.
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NTT Group: Stonewalling enquiries
A streamlined contact page leaves enquirers with too few places to go.
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VMware: Proliferating RSS take up
Site-wide use and a smart sign-up mark out an RSS feed.
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Toro: Matching customers to dealers
Customer-centric options provide a slick path to the most appropriate outlets.
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GigaSpaces: Tabbing help
Accomplished use of tabbed presentations gives enquirers quick access to relevant parts of an archive.
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Shell Chemicals: Explaining itself to customers
Precise statements in straightforward language help communicate with new or overseas buyers.
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Eddie Stobart: Under-delivering on a message
Lack of follow-up weakens featured home-page content.
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VASCO: Picturing a database
Icons help users filter multiple search results.
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Novo Nordisk: Converging journeys
With a little care it is possible to provide customised routes to information from common areas of enquiry.
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Dow: Answering popular demands
Frequently asked questions that demonstrably are enhance their value to site visitors and owners alike.