BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
Marathon Oil Corporation: Sticking to the fax
Selective inclusion of fax numbers in contact details provides a link that is still important to many customers.
ConocoPhillips: Directing enquiries
User-friendly contact pages contribute to the bottom line.
Farmers Weekly Interactive: Growing communities
The simple-sounding secret to well-used community features.
Rockwell Automation: Melting-pot mayhem
A company-centric view of the world denies local logic.
Buro Happold: Mapping all its services
Site mapping logic increases the usability of a skills and services listing
Betfair: Reissuing passwords faster
A faster way to retrieve forgotten passwords speeds business and eases frustration.
J Sainsbury: Inviting innovation
A dedicated supplier site is used to attract new or innovative products.
WPP: Recognising regular visitors
Web analytics inform the targeting of an FAQ feature on particular visitor groups.
Bank of America: Restricting formats
Exclusive use of Word-formatted guides is unnecessarily restrictive.
Frost & Sullivan: Structuring searches
A structured database widens the range of search devices.
Air Liquide: Giving equal treatment
A navigational structure gives equal prominence to marketing and corporate information.
Cisco Systems: Airing its quality credentials
Lapses in updating quality management credentials underline the need for rigorous standards online.
Renault p@rts: Over-demonstrating its capabilities
Thorough internationalisation of a supplier site breaks down in an online demonstration.
Marks and Spencer: Supplying reassurance
A supplier section speaks to an emerging trend in consumer concerns.
Champs Medias: Introducing the team
A rarely taken opportunity to use a team presentation to make a site stand out.