BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
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Marathon Oil Corporation: Sticking to the fax
Selective inclusion of fax numbers in contact details provides a link that is still important to many customers.
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ConocoPhillips: Directing enquiries
User-friendly contact pages contribute to the bottom line.
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Farmers Weekly Interactive: Growing communities
The simple-sounding secret to well-used community features.
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Rockwell Automation: Melting-pot mayhem
A company-centric view of the world denies local logic.
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Buro Happold: Mapping all its services
Site mapping logic increases the usability of a skills and services listing
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Betfair: Reissuing passwords faster
A faster way to retrieve forgotten passwords speeds business and eases frustration.
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J Sainsbury: Inviting innovation
A dedicated supplier site is used to attract new or innovative products.
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WPP: Recognising regular visitors
Web analytics inform the targeting of an FAQ feature on particular visitor groups.
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Bank of America: Restricting formats
Exclusive use of Word-formatted guides is unnecessarily restrictive.
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Frost & Sullivan: Structuring searches
A structured database widens the range of search devices.
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Air Liquide: Giving equal treatment
A navigational structure gives equal prominence to marketing and corporate information.
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Cisco Systems: Airing its quality credentials
Lapses in updating quality management credentials underline the need for rigorous standards online.
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Renault p@rts: Over-demonstrating its capabilities
Thorough internationalisation of a supplier site breaks down in an online demonstration.
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Marks and Spencer: Supplying reassurance
A supplier section speaks to an emerging trend in consumer concerns.
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Champs Medias: Introducing the team
A rarely taken opportunity to use a team presentation to make a site stand out.