BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
What is RSS?
Many websites have links labelled "RSS". This means that you can find out about updates to our website without having to visit the site in your web browser. This feature is often referred to as "syndication" or "aggregation". Sometimes it's just called subscribing. And these days, instead of one of these words, lots of sites will use a feed icon that looks like this: Whenever you see this icon it means: The site you're viewing has a feed available.
How do I use RSS?
Just like when you want to watch a video clip or listen to music on the web, you need a "player" of some kind to subscribe to feeds. Good news: Most of these tools are free, and there are many to choose from, so you can find the one that best suits you. The "player" for a feed is called a feed reader . This tool lets you subscribe to any feeds you want, checks automatically to see when they're updated, and then displays the updates for you as they arrive. Internet Explorer 7, Firefox and Safari all include feed readers.
Once you have a feed reader, just click on our RSS icon and follow the instructions.
GE: Backing up its words
Choice of location for a case study allows it to reinforce a key company message to an audience outside the supplier network.
Legal & General: Forgetting the outside world
What seemed like a snappy idea in-house plays differently to an external audience.
Panda Software: Pushing popular pages
An effective fast-track navigation tool risks leaving visitors with the feeling they are being manipulated under the guise of help.
Arkema Group: Alerting customers to updates
A well-signposted and indexed SDS resource adds a further, rarer level of support by undertaking to alert customers to updates of sheets used by them.
SAP: Communing with the locals
Provision of localised versions of a Community section make for a strong statement about commitment to country markets.
AT&T: Vetting suppliers
AT&T’s supplier section encourages potential suppliers to rate the company as a ‘prospect’ – does it buy what we’re selling? can we match its standards?
Technip: Prolonging a glance
An unusual site template precipitates a hold up in navigation.
CPGmarket.com: Setting up contact
A well-executed example of using the web to get business prospects to identify themselves.
McLaren: Hiding sponsors
The construction of the site means that important sponsors are being given a less satisfactory treatment for their money.
Chevron Texaco: Working for suppliers
An exceptional information service for would-be suppliers.
Via Networks UK: Leading by example
A little initial guidance can go a long way to building customer confidence in an online service while simultaneously improving its efficiency as a response channel.
Newey & Eyre: Re-routing basic enquiries
A conscious decision to give only an automated response to two common enquiries.
EuroDNS: Slipping between languages
The value of a language system that allows users to switch directly to a translation of any page is made more debatable by flawed execution.
WoltersKluwer Health: Demonstrating basic flaws
Inattention to detail and clumsiness distort the intended imprssion of an online demonstration.
Texas Instruments: Confusing guidance
Use of the web to make technical documentation available to customers.