BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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GE: Backing up its words
Choice of location for a case study allows it to reinforce a key company message to an audience outside the supplier network.
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Legal & General: Forgetting the outside world
What seemed like a snappy idea in-house plays differently to an external audience.
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Panda Software: Pushing popular pages
An effective fast-track navigation tool risks leaving visitors with the feeling they are being manipulated under the guise of help.
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Arkema Group: Alerting customers to updates
A well-signposted and indexed SDS resource adds a further, rarer level of support by undertaking to alert customers to updates of sheets used by them.
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SAP: Communing with the locals
Provision of localised versions of a Community section make for a strong statement about commitment to country markets.
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AT&T: Vetting suppliers
AT&T’s supplier section encourages potential suppliers to rate the company as a ‘prospect’ – does it buy what we’re selling? can we match its standards?
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Technip: Prolonging a glance
An unusual site template precipitates a hold up in navigation.
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CPGmarket.com: Setting up contact
A well-executed example of using the web to get business prospects to identify themselves.
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McLaren: Hiding sponsors
The construction of the site means that important sponsors are being given a less satisfactory treatment for their money.
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Chevron Texaco: Working for suppliers
An exceptional information service for would-be suppliers.
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Via Networks UK: Leading by example
A little initial guidance can go a long way to building customer confidence in an online service while simultaneously improving its efficiency as a response channel.
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Newey & Eyre: Re-routing basic enquiries
A conscious decision to give only an automated response to two common enquiries.
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EuroDNS: Slipping between languages
The value of a language system that allows users to switch directly to a translation of any page is made more debatable by flawed execution.
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WoltersKluwer Health: Demonstrating basic flaws
Inattention to detail and clumsiness distort the intended imprssion of an online demonstration.
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Texas Instruments: Confusing guidance
Use of the web to make technical documentation available to customers.