BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
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Land Securities: Interpreting jargon
Added features power up a guide to terminology.
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Centrica: Mapping materiality
Exemplary service for a professional audience.
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Shell: Mixing film
Game technology enlivens online corporate messages.
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Corus Entertainment: Switching sides
Deep content has nowhere to go.
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Altran: Recruiting show
An in-house careers programme aims to attract a candidate audience.
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Dentons: Running the clock
A useful addition to contact information could be managed better.
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Sulzer: Engineering social
Related links reveal a clear tactical understanding of social media.
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ICBC: Bamboozling global visitors
Poor management exposes the flaws in an unconventional presentation.
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Coca-Cola: Editing extremes
A magazine-style approach magnifies the importance of story choice.
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Daimler: Tooling up history
An innovative timeline doesn't totally reinforce brand values.
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Bank of America: Tweeting menu
A neat answer to a problem of social media proliferation.
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Thomson Reuters: Refitting information delivery
Benefit outweighs risk in a shake-up of conventions.
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Novo Nordisk: Waiting for the man
Circumstances stir up an iPad nightmare.
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UniCredit: Supporting data
Interactive charts as a reputation-building tool.
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abc News: Automating loss
Use of transcript software exposes editorial need.