BC Tips
BC Tips are best practice memos distilled from our constant monitoring of websites, and e-mailed to subscribers twice-weekly. Each tip consists of a characterisation of the featured site, a screen shot of or link to the highlighted practice plus ‘the takeaway’ – our commentary on how it can contribute to a more effective website.
Whenever you see this icon it means:
The site you're viewing has a feed available.
-
Business Insider: Editorialising navigation
Conflict is created between news and usability.
-
Saur: Filtering contacts
Smooth management takes users to their best point of enquiry.
-
Noser Engineering: Making nonsense
Translation software scores beta minus
-
Honda: Applying a brake
A speed barrier to accessibility is removed
-
GSK: Integrating the website
Channel proliferation under control.
-
Toyota Motor: Thinking app
Preview menus take on a new look.
-
Gallup: Messing about
A company information section reveals less than it could.
-
BNP Paribas: Stopping time
A timeline appears frozen in the moment.
-
AIA Group: Falling markets
An interactive dropdown makes a graphic impression.
-
Olam: Spacing out
Poor formatting of a left-hand menu clouds its clarity.
-
Smiths Group: Showing common purpose
Company profiles underline group coherence.
-
Legg Mason: Taking its time
A timeline consumes too much viewing time.
-
Prudential Financial: Organising chaos
A range of different menu systems reflects all-too-common governance issues.
-
Jefferies: Unmasking content
Placement of dropdown menus avoids masking page content.
-
Bertelsmann: Overlooking the user
A publisher shows a surprisingly lack of professional empathy.